SCALING UP SOLUTIONS FOR SUSTAINABILITY: THE EXAMPLE OF TROPICAL DEFORESTATION
Humanity is on a dangerous trajectory. A sustainability transition leveraging the efforts of private companies, governments, and civil society actors is required. Many solutions for a sustainability transition are already known, adopted, and tested by some pioneer actors, or are in advanced stages of development. But only a small fraction of market players have voluntarily adopted sustainability solutions. The upscaling of these successful solutions is therefore a key challenge. Using the case of tropical deforestation, I identify pathways to achieve sustainability transitions at scale.
Key insights are, first, that upscaling almost always involves collaboration among public, private, and civil society actors. Second, the alignment of incentives and motivations of all relevant actors is critical to success. Third, actors’ roles and stakeholder interactions evolve as the sustainability issues change.